트렌드란 어떻게 형성되는 것일까?

트렌드란 어떻게 형성되는 것일까?



via http://magnuslindkvist.vox.com/library/post/how-trends-get-started.html

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Posted by dirby5

2009/08/01 21:35 2009/08/01 21:35
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Google trends

According to TechCrunch, Google Trends service has been launched. This is an example of how google is expanding the scope of its value proposition based on its core capability. Here's the feed from TechCrunch.

Google Trendslaunched today. It’s another analysis tool (and a good one), thatallows you to see how often specific search terms are being enteredinto the Google search engine.

Up to five terms can be compared. And you can also view queries thatcontain either or two terms, using a vertical bar “|”. More advancedqueries can be done as well - see the FAQsfor details. Google also puts markers next to major news events thatare about that search query, helping to explain surges. Data can besorted by time, language, geographic location, etc.

In testing it I’m finding it works well for very highly searchedterms, but terms that are very rarely searched show no data at all.Seeing trends on even obscure terms would be useful. Even so, Steve Rubel says Google Trends is “a must-bookmark for every PR person and marketer worldwide.”




source : Techcrunch


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Posted by dirby5

2006/05/11 19:25 2006/05/11 19:25
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CustomerMade conference

A Conference called CustomerMade was held in Denmark. There had been an online live streaming, but I've failed to be synchronized on time.
The more tools, powers, connectivities, technologies, controls and enablers with customers are bringing whole new ways of life, business, thinking, power and innovations around us.

You may trace what have happened on here.


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Posted by dirby5

2006/04/20 23:48 2006/04/20 23:48
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Arup's 'Drivers of change 2006' has been published

Arup has published its result of key drivers of change.

I'm very interested in the format of this material for I have been considering of utilizing similar format in my research, which was actually inspired by IDEO's method cards.
IDEO Method Cards: 51 Ways to Inspire Design. - Keep people at the center of your work!  Ask them how to help.  Look at what they do.  Learn from the facts you gather. Try it yourself!  Ideo has become a leader in design by keeping people at the center of the design process.  These cards show some of the methods we use to inspire great design.  Each card describes one method and includes a brief story about how and when to use it.  This is not a

Anyway this research has taken the 'STEEP' approach, which scans the key drivers of change in the following 5 categories(Social, Technology, Environment, Economic, Political).

They are opening the names of the drivers in each sector, so I'm just introducing them here.


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Posted by dirby5

2006/04/18 17:13 2006/04/18 17:13
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