Eggvertising and 'Outernet Strategy'

CBS markets new shows on more than 35 million eggs by printing according to trendhunter.com, transforming eggshells into another intuitive and powerful ad-channel.


<image source = core77.com >

▶ xxx-(Ad)vertising examples - Bag-vertising, Immersion-Advertising, Bodytising, Action-Advertising

▶Related article on iht.com

▶Related company, EggFusion

Along with the explosive growth of online advertising economy for decades, offline agencies are trying to re-think their traditional tools and approaches very differently.

One related example is 'repackaging of barcodes', according to springwise.com



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Posted by dirby5

2006/07/19 16:37 2006/07/19 16:37
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Google and Nike has teamed up for a social networking service, joga.com,  for worldwide soccer manias.

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According to BW, nike will be the content provider and google will be the technical partner.

seems like the mixture of orkut and marketing targeting upcoming worldcup. have to check this out.

refer to the original news from BW

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Posted by dirby5

2006/03/22 13:35 2006/03/22 13:35
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