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  1. 2006/05/29 User experience center of KDDI by dirby5
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User experience center of KDDI

  • Posted at 2006/05/29 18:58
  • Filed under trends
According to Wireless Watch Japan, KDDI has opened a sort of user experience center, KDDI Designing Studio(japanese only as of now), at the center of harajuku(mostly sophisticated area in Tokyo in terms of fashion,  youngsters' trends).
The five story building provides various kinds of experiences of mobile, converged, fixed services for free. The floor plan consists of communication studio, presentation studio, creation studio, collaboration studio and relaxation studio, which seems to based on users' behavior or perception in utilizing the services.

Personally, I was involved in a similar project with far more challenging concept and sophisticated ambition about 4 years ago in SKT. Unfortunately the project itself was dropped due to some inevitable force, but now there comes similar trials in real world.

Understanding user is one of the key challenges in business with the advent of creative class or the age of UCC(user created content).

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links

▶creativeclass.org

▶[wp]creative class[/wp] on wiki

▶You can see a video report here on Wireless Watch Japan.
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Posted by dirby5

2006/05/29 18:58 2006/05/29 18:58
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