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  1. 2007/03/06 LEGO enters MMO gaming world by dirby5
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LEGO enters MMO gaming world

  • Posted at 2007/03/06 23:56
  • Filed under trends
LEGO, all time favorite toy of my childhood, seems to be pioneering its own future arenas with very well-made strategies.

LEGO Factory showed how to smartly utilize and collaborate with the passion of its crowds. Mindstorm showed how to expand the user range by age and how to digg the next huge item, robotics. Microsoft is also trying to preoccupy the robotics platform as they did for PC by Windows. But, the situation around MS seems somewhat unfavorable compared to that of 80s. Most of all, the users are well experienced the MS empire for the last two decades, so they would not easily surrender to MS's ambition.

According to Kotaku, LEGO is entering MMO world partnering with NetDevil.
Here's the full story -

Lego MMO Revealed

LEGGO MY LEGO MMO


"As children around the world continue to spend more time online we are developing new and engaging ways for them to interact with our brand," said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. "The LEGO brand represents construction, creativity and problem solving -- values that compliment the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil's technological capability, openness to work with a large community, and their enthusiasm for the LEGO brand made them a natural partner."

"Playing with LEGO bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the LEGO team," said Scott Brown, President of NetDevil.

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Posted by dirby5

2007/03/06 23:56 2007/03/06 23:56
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