정리해내는 사이트입니다.
특히 비주류 Punk 스타일의 트렌드헌팅에 일가견이 있습니다.
대부분의 자료는 크라우드소싱(Crowdsourcing) 방식에 의해 수많은 참여자들로 부터 수집되어 운영되고 있습니다.
그들이 제시한 20가지 트렌드입니다.
20. RETURN TO THE KITCHEN (Economy / Family / Food) - Fuelled by
the credit crunch and food as a fashionable hobby, we’ll see a return
to the kitchen, especially for the celebrated meals.
19. DIY & THE RISE OF THE COTTAGE INDUSTRY (Economy) –
Internet communities like Etsy and Craftster were already sparking
interest in DIY projects, fashion and crafts. A troubled job market
and the need for extra cash will spark many hobbiests to transition
their love for craft into cottage industry.
18. UGLY BEAUTY (Advertising) – From Vivienne Westwood’s use
real gypsies as models to Yohji Yamamoto seniors on the catwalk, expect
to see an abolition of traditional beauty as people return to what
seems real.
17. HOLLYWOOD VIRAL (Media) – 50 Cent’s multi-million member
community, Will Ferrel’s success with Funny or Die and Paris Hilton’s
fake presidential candidacy are all examples of Hollywood stars
leveraging their brands for instant online success. Expect the stars
to rock the blogosphere and 2009 YouTube charts.
16. SHOCKVERTISING 2.0 (Internet Culture) – Shockvertising isn’t
a new tool, but the blogosphere and youtube in combination have created
the world’s first truly viral platform. From Dead arms in butcher
shops for a Dexter promotion to bathroom blood dispensers in Clue you
can expect credit crunched ad teams to further push the limits in 2009
and beyond.
15. GEEK PRIDE (Tech) – RSS Nerd tattoos, Keyboard Jewelry,
Nintendo Wall Decals and Pac Man Cufflinks are just a few examples of
our techified culture opening the door to geek pride. It’s not 1990
anymore. The internet has become pervasive and geek culture is cool.
14. AGELESS INSPIRATION (Medical) – 60 today is not the same as
60 a generation ago. From boomers in fashion to boomers on youtube, a
youthful generation 60 year olds is approaching retirement. As this
generation proves its youth, we are seeing emphasis across all ‘older’
age groups. From Daira Tores, the 41 year old Olympian, to 80 year old
Buhbbe Scher on YouTube, pop culture is now fascinated with age.
13. URBAN GARDENING (Living / Eco) – Fake and real gardens are
springing up outside traditional yards. From indoor urban spice
gardens to living furniture, our green obsessed society is finding eco
outlets for city dwellers.
12. PHYSICAL CUSTOMIZATION (Product) – From designing your own
shoes (Steve Madden) to custom dresses online (StyleShake), consumer
personalization is entering the physical world. New technologies and a
desire to express personality are fueling this innovation.
RELATED VIDEO
11. VIRTUAL TOURISM (Travel) – In a credit crunched economy,
families cut their travel budget. At the same time, we continue to see
an evolution in online 3D technology. As these two factors combine, we
get VT.
10. STYLE OVER TRADITION (Fashion) - Even the most conventional
product categories, like watches, are changing shape. Luxury items used
to be a static, with only a few brands and classic designs representing
status. However, modern design and cutting-edge technology are evolving
style far beyond the status quo.
9. HUMANIZATION OF PETS (Pets) - Wet suits for dogs, pet tanning
beds, kitten rentals, doorbells for dogs, and pet spas are just a few
examples of the rise in animal humanization. Expect empty nest boomer
to further accelerate this trend.
8. FAUX ROCKSTAR (Pop Culture) - Games like Guitar Hero and
Rockband are spawning a new era of pop culture. Band geek couture,
guitars for girls and real bands with plastic guitars are just a few
rockin’ examples.
RELATED VIDEO
7. PREFABULOUS (Architecture) - From recycled shipping
containers to cardboard, instant homes are made from a diverse range of
materials. Some are built as temporary post-disaster shelters, others
as aesthetic masterpieces.
6. 1960 CULTURE (Fashion / Pop Culture) - From gadgetry to
fashion, the world continues to have a fascination with retro. This
year, everything 1960s is hot again. Cult shows like ‘Mad Men’ continue
to fuel fascination for this decade.
5. BRAG MATERIALISM (Luxury) – From a $2 Billion home to $3
Million Bugattis, Brag Materialism takes luxury to a new level. In
short, simple luxuries like flat screen TVs can be ‘bought’ by just
about anyone. Since opulence has been made available to the masses,
truly affluent buyers are seeking extreme wealth exhibitionism.
RELATED VIDEO
4. POLITICAL REMIXING (Politics) – Obama and Sarah Palin brought
politics into pop culture. But post election boredom will drive the
internet to create their own drama with ongoing political parody,
including presidential beatboxing and viral videos.
3. SMALLCHITECTURE (Interior Design / Economy) - As people move
into metropolitan cores, and architects are forced to build upward,
people are needing to adapt to smaller living spaces. To ease the
transition of shifting to more compact home environments, architects
and designers are innovating interior layouts as well as creating
adaptable furnishing.
2. REMAKING HISTORY BETTER (Media) – From recreating famous
photoshoots to Horror Movies remade, the revival of retro is making its
way into the media. Instead of creating from scratch, artists and
designers are looking at successes of the past and adding a modern
twist.
1. CREDIT CRUNCH COUTURE (Economy / Fashion) – From DIY jewelry
to home-made shoes, the rediscovery of individual clothing is being
fuelled by our troubled economy. Interest in DIY is even sparking top
designers like Hermes, with their DIY status bags and Vivienne Westwood
who showcased a collection of clothing made from towels, curtains and
scrap material.
RELATED VIDEO
SUMMARY - With our credit crunched economy and our new President
promising Change, 2009 will usher in a whole new way of living. Stay
tuned to TREND HUNTER to be on the cutting edge of these emerging
trends.
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